What's new?

In a world of fierce competition and tight resources, it is necessary to look for ways to stand out - to differentiate - and to make your own mark.
We are here to help you out. We travel the world, sourcing bakery products with extraordinary stories.

Discover here our latest innovations and trigger the senses of your customers!

Bread

Delicate looks, mighty flavour

Rooted in artisan bakers’ tradition, touched by the best ingredients. Take a trip through the Mediterranean with mini tomato rolls or get lost in the taste of roasted grains of multigrain rolls. Discover our mini rustic longuets with a nice, artisan look!

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The footsteps of French tradition

Unparalleled freshness stems from up to 24 hours of dough resting time. A slow kneading process, a hand-handled rabat, and net proofing embody the traditional French baking legacy, while detailed incisions create expressive looks. The natural aromas of the organic ingredients rise to the surface after the (demi) baguettes are carefully stone baked.

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An all-time classic, redefined

Take consumers by surprise with the brioche bagel, a bagel with the softness of a brioche bread. Or immerse them in the sensory experience of the crystal multiseed bagel, with its delicate crust that embraces a moist, airy and crystal-like crumb. Choose both, to entice excitement by offering well-loved classics created with high-quality ingredients.

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A new kind of premium

Let senses be reawakened with a smooth buttery taste that comes from the highest quality ingredients. A soft crumb and thin yet non-cracking crust build up the tension towards a dreamy short bite. All three varieties of the gourmet brioche buns are covered in a vegan glaze that gives their distinct ultimate golden shine.

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Authentic takes back the spotlight

A selection of wheat, rice and soy flour, enriched with sourdough and virgin olive oil are the base for this trendy Italian flat bread. Resting times up to 48 hours and multiple kneading complement these high-quality ingredients to achieve a highly hydrated dough. Hand-stretched into its oval shape, the pinsa traditzionale with its thin and crispy crust, airy and soft crumb, is an ode to tradition!

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Viennoiserie

Traditional recipe, surprising pretzel taste

Anchored in its German roots, this traditional Laugen recipe marries the most suprising flavour combination - the flaky, buttery goodness of a croissant and the savoury uniqueness of the pretzel. Its roasting aroma? The perfect match for the striped chestnut-brown colour of their after-bake glow. Versatility in eating moments garanteed!

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traditional-recipe-surprising-pretzel-taste

Real taste knows no size

Delicate laminated pastries - but mini. The richest taste takes over the senses when a buttery base flavour meets high-quality fillings. Discover how these small bites honour the French savoir-faire and how they can get your business!

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The true meaning of handcraft

A rich brioche-like dough that’s rolled out, an aromatic filling carefully spread out on top, swirls formed and delicately cut — all done by hand. Artisan swirls celebrate the taste and craft behind traditional baking. Hand-cut shapes make them unique, thaw & serve makes them convenient. This is how artisanship meets modern day practicality.

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Patisserie

Little pieces of vegan art

A crunchy crumble and an airy plant-based mousse create a contrast party. All varieties offer indulgence and convenience bursting with flavour. Meanwhile, their simple modern shapes allow for a minimalistic offer that can be turned into unique pieces with creative decorations.

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Sweet on the go

Crispy, chunky, chewy

All the C’s are in the right places. Sweet chocolate chunks and crispy pieces of hazelnut achieve the ultimate chewy cookie - an on-the-go snack that embodies the balance between flavours and textures.

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Flip towards more fiber

Watch oat flakes take over tastebuds. Exquisitely blended with Irish butter, these flapjacks are traditionally produced in an authentic Irish farm. Generously filled with dried fruit or ostentatiously crafted with high-quality real Belgian chocolate chunks. With its source of fiber and its richness in taste, these thaw & serve flapjacks also excel in convenience!

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Savoury

A popular bite, a classy size

Known to satisfy all types of cravings. From special events to everyday meals, pizzas seem to do it all. Discover the mighty power of our bite-sized pizzettas: from more classic flavours to more adventurous toppings.
They turn any apero evening into an instant success!

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