Panesco

Panesco Europe sources and sells through its
partners selected bakery products throughout Europe
- in other words, we are connecting taste

Bake-Off

Bake-off products are frozen, pre-proved or partially baked or ready-to-serve breads, loafs, viennoiserie, pastries and savouries. The rational attraction is that they offer the highest level of freshness for your customers at all times. The emotional attraction is based on the experience of finishing the baking process and enjoying the wonderful aromas of fresh baked goods in front of the customer.

Created forty years ago for supermarkets and to satisfy the client with “the one stop shop philosophy”, bake-off ended up doing more than just satisfying, it also increased turnover! Your sales will increase from the traffic generated by people who stop by for their daily bread and can’t resist the inviting aromas. It’s a fact: the appreciation of the fresh baked scent is seductive enough to actually inspire impulse purchasing. The urge is so strong that it’s almost not fair. In fact, a recent study put the scent of fresh baked bread at the top of the list for peoples’ all-time favourite fragrances.

The Bake-off sector offers incomparable freshness on demand. Thanks to bake-off, everyone can enjoy fresh croissants in the morning, hot sausage rolls at midday, fresh baked chocolate cookies at teatime, assorted sourdough rolls in the evening and a delicious pizza snack, well, whenever it feels right. The freshness provided by bake-off products reflects positively on your shop or restaurant and all the other various baked products that you have available.

Bake-off brings action to your shop and inspires interaction on the sales floor. Along with all this greatness, you’ll also experience a reduction in waste. Bake-off allows you to easily follow your market’s demands. Its convenience even frees you up enough to assist in the broadening of your present assortment while continuing to focus on your specialty. We know, it sounds to good to be true but it is! Bake-off products don’t contain any irregular preservatives or chemicals; it’s equally as worry-free for your salespeople as it is for your satisfied customers.

When you take all the benefits of bake-off products into consideration, it’s no surprise that bake-off is so successful in stores and restaurants by managing to combine spectacle, aroma and temptation for the consumer.